I worked closely with marketing and design staffers at Wiley on mail pieces announcing new additions to the sales-leading Portable MBA line: The Portable MBA in Marketing and The Portable MBA in Finance and Accounting.
The 5" x 7" bi-fold mailers included promotional copy, an order form and a value-added subscription offer for a newsletter based on the series. The mailing campaign fulfilled its goal to generate sales of the new titles, to encourage repeat sales of the original book in soft cover, and to establish a subscriber base for the newsletter.