HCPro is a multi-faceted information, marketing and reference resource for healthcare providers: the company produces practical and reference books, study and assessment aids for nursing and allied health staff, periodicals and resources for C-Suite healthcare executives. For a campaign to introduce an executive round table-type group, I helped marketing staffers create a landing page, a multi-stage email campaign, and collateral materials for distribution at trade shows, conventions and one-on-one sales meetings.