AccessScience is one of the earliest omnibus learning and assessment sites created by McGraw-Hill Science. I worked closely with marketing staff to devise and refine value propositions, selling points, features and benefits of AccessScience. The result was a large format mailer that helped carry the site to a successful launch and its current prominence in the online subscription-based science education market.
AccessPediatrics is a flagship segment of McGraw-Hill Medical; in the years since I created this mailer, M-H Medical has evolved into a constellation of 14 sites. Because the site is focused on review and assessment for students, and training curriculum for medical educators, I worked with marketing staff to carefully differentiate these functions and audiences, and craft language that motivates interest and inspires action in both types of customer.