As a contract Web Content Editor, I worked with a team migrating hospital content to new, responsive templates. Along the way, I updated stale content, made needed keyword, clarity and usability improvements, edited images and improved languge structure. In some cases I radically reorganized content that had accumulated for years without audit or evaluation on the earlier sites.
Recent project: a fast-track sprint to research, write and style SEO-useful content for the HCA Careers web site, launched April 2015. I took ownership of the sections of the site that introduce the company, researching content, revising language using keyword research, negotiating improvements with stakeholders and reorganizing pages for maximum usability, accessibility and impact. As launch approached, I joined in usability and content war-room reviews, and helped to rewrite page intro tags and refining language to match SEO goals. On launch day, and ever since, this is one of the most-visited job sites in the healthcare sector.